Wednesday 21 April 2010

Re: The challenge of halting the financial doomsday machine

Dear Mr. Wolf,

Many Thanks for this superb analytical article on the financial doomsday machine.

One of the reasons things came to this level is 'the lack of political reforms'. When the politicians & especially the members of congress in the US are sponsored by the Wall-Street and other corporates, how can 'enforcing prudential regulation' is possible? No wonder, any initiative by the president in US case is shot down by the Congress, is diluted by the lobbyists or killed by the corporate sponsers.

Apart from the official approach mentioned by you, two basic things are needed: 1. The political funding reforms needs to be in place in all the democracies of the world. There cannot be a 'real' democracy without independent political funding (Just like NIN or TV Licence Fee in UK there need to be a Democracy Fee) 2. A change is needed in the structure of the 'limited liability' for the management of business (SME's and Corporates alike) That will bring not just accountability to the management which creates havoc with the structure of business itself for their short-term bonuses and gains but will also aligns risks and rewards evenly.

Regards,

Pradeep Kabra

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The challenge of halting the financial doomsday machine
By Martin Wolf
Published: April 20 2010 19:42 | Last updated: April 20 2010 19:42



Can we afford our financial system? The answer is no. Understanding why this is so is a necessary condition for evaluating ideas for reform. The more aware of the risks one is, the more obvious it becomes that radicalism is the safer option.

People pay too much attention to the direct cost of bail-outs. As Andrew Haldane of the Bank of England, author of several brilliant papers on the crisis, has noted, these costs may be around 1 per cent of gross domestic product in the US and UK. The costs that matter, however, are those of the recession and the huge jump in public debt. If only a quarter of the world’s loss of output during the recession were to prove permanent, the present value of these losses could be as much as 90 per cent of annual world product.

How did this happen? Quite simply, the financial sector has become bigger and riskier. The UK case is dramatic, with banking assets jumping from 50 per cent of GDP to more than 550 per cent over the past four decades. Capital ratios have fallen sharply, while returns on equity have become higher and more volatile. As Mr Haldane notes in another paper, leverage is the chief determinant of returns on equity and increased leverage also explains the level and volatility of banking returns. Finally, the banking sector has also become substantially more concentrated. (See charts.)

Mr Haldane bemoans “a progressive rise in banking risk and an accompanying widening and deepening of the state safety net”. This is a “Red Queen’s race”: the system is running to stand still with governments racing to make finance safer and bankers creating more risk. The route was via liquidity, deposit and capital insurance. Mr Haldane notes that rating agencies value government support for banks. Government support must surely provide a part of the explanation for the low yields on bonds issued by these massively leveraged businesses (see chart).

The combination of state insurance (which protects creditors) with limited liability (which protects shareholders) creates a financial doomsday machine. What happens is best thought of as “rational carelessness”. Its most dangerous effect comes via the extremes of the credit cycle. Most perilous of all is the compulsion upon the authorities to blow another set of credit bubbles, to forestall the devastating impact of the implosion of the last ones. In the end, what happens to finance is not what matters most but what finance does to the wider economy.

Does today’s engorged financial system produce gains that justify these costs? In a recent speech, Adair Turner, chairman of the UK’s Financial Services Authority, argues it does not.* Financial systems are important servants of the economy, but poor masters. A large part of the activity of the financial sector seems to be a machine to transfer income and wealth from outsiders to insiders, while increasing the fragility of the economy as a whole. Given the extent of the government-induced distortions in the system, even the fiercest free marketeer should accept this. It is hard to see any substantial benefit from the massive leveraging up of the economy and, above all, the real estate sector, that we saw recently. This just created illusory gains on the way up and real pain on the way down.

As Mr Turner notes, the promise of securitisation has turned out to be partly illusory. Arguments used in its favour – “market completion” and the ability to extend credit more widely – look highly questionable. Particularly striking was the failure of the credit default swap market to give any forewarning of the financial crisis (see chart). At bottom, the invention of complex securities hugely exacerbated the information and incentive problems inherent in complex financial systems. Even the frequently heard argument that more market liquidity is better than less is far from unimpeachable: it exacerbates rational carelessness.



So what is to be done? In answering this question, one has to start from a recognition of the chief dangers: first, the high-income countries, with their low underlying rate of economic growth and huge costs of ageing, cannot possibly afford another crisis; second, the big issue is the impact on the economy.

Against these standards, what is one to make of ideas now being floated? Three common ideas need to be put in their place.

One idea, popular in US Republican circles, is: “just say no” to bail-outs. This is a delusion. Since financial institutions are powerfully interconnected, the government cannot credibly commit itself to not rescuing the system when in peril.

Another idea, popular among US liberals, is that the chief issue is “too big to fail”. Mr Haldane shows that the implicit insurance to huge banks is bigger than to smaller ones. He agrees, too, that economies of scale in banking are modest. The challenge of managing such complex institutions is enormous. Finally, the diversification these institutions seek is ultimately illusory: they are all exposed to economy-wide risks.

Yet it is important not to exaggerate the significance of size alone. One point is that some of the systems that navigated the crisis relatively safely – Canada’s, for example – are dominated by a stable banking oligopoly. Another is that, as happened in the US in the 1930s, the collapse of many small and undiversified banks can be highly destructive. Size matters. But it is certainly not all that matters.

A third notion is that the big issue is regulatory completeness. It is argued that if only oversight had been effectively imposed, the pattern of overleveraging and default could have been halted. This, too, is unlikely. It is hard to regulate finance against the incentives of those who run it. Fixing the problem has to include changing incentives in simple and transparent ways. To put it bluntly, participants have to fear the consequences of making serious mistakes, not just be told to stop.

In the end, halting the financial doomsday machine is going to involve fundamental changes in policy towards – and the structure of – the financial system. There are two broad approaches now under discussion. The official one is to make something roughly like the present system far safer, by raising capital and liquidity requirements, moving derivatives on to exchanges and enforcing prudential regulation. The alternative is structural reform. Which is the least bad option? I plan to address that issue next week.

* What do banks do, what should they do? www.fsa.gov.uk

martin.wolf@ft.com

Thursday 8 April 2010

BBC Strategy Review: My Response

This is my response to the BBC Strategy Review:

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The BBC's strategic principles


The Director-General has proposed five high level principles which would set the future direction of the BBC. These are:
* putting quality first, including five areas of editorial focus for all BBC services
* doing fewer things better – including stopping activities in some areas
* guaranteeing access for all licence fee payers to BBC services
* making the licence fee work harder – being efficient and offering better value for money
* setting new boundaries

The Trust agrees that the BBC should have a set of published principles and, when these are agreed, we will ensure that the BBC is held to account for acheiving them.

Some of the proposed principles are in response to challenges the Trust has set the BBC – such as focussing on high quality programmes and considering whether the current range of services is too large. We endorse these five principles, although we have not agreed to specific proposals in each area.

BBC Strategy Review: Your Response
The BBC's strategic principles
. Do you think these are the right principles? I agree with all except 'doing fewer things better'. Why not doing more things better? You
guys can do it. Because doing fewer things better is a LICENCE TO SKY to destroy
television in this country. . Should the BBC have any other strategic principles?
Yes. Sports should be one of the pillars of BBC. Sports is not just entertainment but also a cultural issue. All the cosy weekend afternoons from horse-racing to cricket to football have been taken away. Why?
Proposed principle: Putting Quality First
. Which BBC output do you think could be higher quality? 1. Sports - both quantity, variety and quality of coverage. 2. Website - the quality of
information on bbc.co.uk has been going down 3. Online access to archive programs - as we have paid licence fee for those programs we should have access to them.
Offering you something special
. Which areas should the BBC make more distinctive from other broadcasters and media? 1. Education material 2. Sports documentaries 3. Cinematic programs 4. Classics
adaptation from all over the world. Instead of having for example Emma every now and then.
The Five Editorial Priorities
. Do these priorities fit with your expectations of BBC TV, radio and online services? 1. Why only UK drama and comedy. Why not the best drama from the world? 2. Why not the best of Sports? What matters to families are good quality drama, comedy and sports. That brings everybody together.
Proposed principle: Doing fewer things and doing them better
. We welcome your views on these areas. Totally DISAGREE with 'make the BBC's website smaller, with fewer sections.' The BBC's
website is a gem and needs to be preserved and nurtured. More audio-video should be integrated. The resources spent on BBC website also have the ability to share seamlessly irrespective of Television i.e., on mobile phones, PC, etc., That is the content will be available to users anywhere-anytime-any device. The archive needs to be organized for future generations.

Proposed principle: Guaranteeing access to BBC services
. If you have particular views on how you expect BBC services to be available to you, please let us know.
Some backend services can be outsourced to good firms like Google. For instance, instead of spending inhouse resources on creating a search engine, this could be out-sourced to a firm like Google which has all the infrastructure. This can be paid for by selling your iplayer technology with others like Channel 5, Channel 4, ITV and other tv stations across the world. If you earn more money from these and other commercial activities like BBC World Service, selling BBC programs to other channels etc., then the savings or earnings should be passed on to the licence payers in the form of licence fee reduction. That will silence the critics like Sky and Rupert Murdoch as well.
The BBC archive
. Please tell us if you have views on this area. 1. Since we the licence payers have sponsored the creation of programs, we should have
un-fettered access to all the old programs. 2. We, the licence payers should be released a unique no. which we can use to access the programs even when we are traveling 3. You should not let the wonderful programs sit idle. They should be distributed across the world which makes commercial sense and the revenue can be used to cut the license-fee for future. 4. iPlayer's dependency from Microsoft technology should be removed asap. You can use established infrastructure like Youtube to distribute and share the archive data. For example, for UK users, it will be ad-free. For users outside UK, it will be with ads.
Proposed principle: Making the licence fee work harder
. If you are concerned about the BBC’s value for money, please tell us why. Education and Sports are the big misses in BBC's repertoire. For example, the biggest
financial crisis in history and majority of the people don't know what it is. There are no programs explaining the same for Kids, Students, Families. There are no programs on 'the concept of regulation'. No programs on 'leadership and other ethical qualities needed' for the next and present generation. On sports you have bigger hole than that. Apart from no live coverage for majority of the sports which are integral part of every family in the UK, there are no programs on the legends of sports for example. The young kids don't know who is Jack Hobbs or Martina Navratilova.

Proposed principle: Setting new boundaries for the BBC
. Do you think that the BBC should limit its activities in these areas? I totally dis-agree with 'limiting BBC expenditure on sports rights'. I also pity reducing BBC
importing ready-made dramas from US. If that happens then some lovely programs like Mad-Men, Damages will be lost to the viewers. I also feel that while commercial channels will never worry about local media, it is BBC's job to not just provide but expand localised services. Has anybody seen Sky providing local service? There is no money in that so why will they bother. Regarding the complaints of the commercial competitors, BBC should support better regulation in the media sector. For example where is the competition in sports rights? Is this the way a free-market economy works?
. Should any other areas be on this list? You can import wonderful programs from around the world. For example there are lots of
TV gems in India (for example Mirza Ghalib), Polant (Dekalog) etc., This will be cheaper and will be relevant in this globalised world.
About You
. Do you consider yourself to have a disability? No
. Is your ethnic group best described as... Indian
Comment: No Comment . Are You?
Male . What is your age?
35-44
. Where do you live? No Answer
Comment: No Comment
Keep Me Informed
. If you want to be alerted when we publish our views please enter your email address pradeepkumarkabra@googlemail.com

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BBC Trust - Strategy Review Initial Conclusions - 05Jul2010



Earlier this year you took part in the BBC Trust's consultation on the future strategic direction of the corporation. Today the Trust has published its initial conclusions, focussing on what audiences say matters most to them: BBC programmes and services and the way the BBC spends its money.

We endorse the BBC Executive's underlying ambition to do fewer things better and thereby focus the BBC more effectively on its core mission, ensure that it plays its full part in promoting the move from analogue to digital and have due regard for the BBC's competitive impact.

The Trust does not think a convincing case has been made, as presented, for the closure of 6 Music. The Trust does not agree that there is a consistent strategic rationale for closure on grounds either of promoting digital development or market impact. Nonetheless, the proposal has been helpful in highlighting the need for a further review of the BBC's digital strategy. If, as part of that review, the Executive wants to put together a different proposal for the overall shape of its music radio stations that they think could further increase the distinctiveness of the output, we would consider it.
The Trust notes that the Asian network is performing poorly and will, therefore, consider a formal proposal for the closure of the Asian Network. However, this must include a proposition for meeting the needs of the station's audience in different ways.
The Trust agrees that the BBC should sharpen its focus so that online is truly distinctive and has clearer editorial vision and control. The Trust also endorses the Executive's proposed 25 per cent budget reduction, although it will want to understand and approve the editorial changes involved.
Plans to release more information about senior management and talent pay and to speed up the drive to cut the overall senior manager pay bill.
The Trust will publish its final Strategy Review conclusions in the autumn.

You can read more about the Trust's initial conclusions here:
http://www.bbc.co.uk/bbctrust/our_work/strategy_review/index.shtml


BBC Annual Report and Accounts 2009/10
Today the BBC has also published its Annual Report and Accounts. As in previous years it is in two parts - one from the Trust and the other from the BBC Executive.

http://www.bbc.co.uk/annualreport/


Trust Review of BBC One, BBC Two and BBC Four - Interim conclusions

The BBC Trust has also today published interim conclusions of its review of BBC One, BBC Two and BBC Four:
http://www.bbc.co.uk/bbctrust/our_work/service_reviews/service_licences/reviews_tv.shtml
Trust's service reviews of BBC One, BBC Two and BBC Four


BBC Trust Mailing List

You can receive updates on the BBC Trust's work, including details of consultations and publications, by subscribing to our email service:

BBC Trust - email updates
http://www.bbc.co.uk/bbctrust/news/email_updates/index.shtml

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Saturday 3 April 2010

Re: Briefing - South Korea's Industrial Giants

Dear Sir,

In the article's penultimate paragraph you mention that 'What's more, it appears to ignore the lesson so recently exposed by Toyota that family ownership can be a huge weakness as well as a strength'.

The fact is family ownership is always a strength because public ownership now-a-days is without any regulation at all. Any Hedge-Fund can wreck a company's share-price even without owning the shares.

Specifically on the point quoted by you regarding Toyota family, the fact is that Mr. Toyoda is cleaning up the mess created by his predecessor who was under pressure from the 'outside share-holders' to increase the market-share disproportionate to the Toyota's 'Toyota Way' Culture of five points viz., 1. Genchi Genbutsu 2. Chosen 3. Teamwork 4. Sonkei, Soncho 5. Kaizen.

As the recent financial wreck has shown so lucidly that the present system of Western Corporate Governance doesn't take care of all the stake-holders viz., Customer, Employees, Community & Share-holders in that order. The present system is rigged totally in favor of Top Employees i.e., Company Executives and Big Share-Holders facilitated by the Investment Bankers and the M&A Community.

Regards,

Pradeep Kabra
London

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The chaebol conundrum
Mar 31st 2010
From The Economist print edition


Korea Inc is back and booming. So it’s time to stop coddling the all-conquering chaebol


PERHAPS it is the result of being sandwiched between the imperial dynasties of China and Japan. It may have something to do with having a nuclear-armed hermit to the north. Whatever the reason, South Koreans nurture a deep sense of insecurity. That makes them good capitalists. So good, in fact, that if any rich country can claim to have done well in the recent global crisis, it is theirs. Last year, despite its dependence on exports and the collapse of world trade, South Korea’s economy grew faster than any other in the OECD.

South Korea’s remarkable resilience is partly down to clever economic management. The government provided lashings of stimulus. But it was not just domestic demand that kept the economy going. The export prowess of those peculiar corporate beasts, called the chaebol (see article), was also responsible.

In the years after the Asian financial crisis of 1997-98, these unwieldy conglomerates, known disparagingly as Korea Inc, were regarded as villains, because of their habits of crony capitalism. Their shabby corporate governance and their dominance of the economy were widely criticised. Since then, bosses have been jailed, transparency increased and corporate governance improved.

Since the global economic crisis they have been regarded as saviours in South Korea. Though the country’s exports slid, its biggest companies, such as Samsung Electronics and Hyundai Motors, gobbled up market share from competitors in Japan, Europe and America. Granted, they benefited from a cheap won. But they also made a fine job of selling things like electronics, chips and ships in fast-growing emerging markets to make up for some of the sales lost in the West. Samsung’s profits this year are forecast at a record $10 billion, and its sales at $130 billion, which would confirm its lead over Hewlett-Packard as the world’s biggest technology company by revenue.

BlackBerry and Apple crumble

The national paranoia has served them well. Though Samsung, for example, is a world leader in televisions and flash memory chips, it continues relentlessly to measure itself against its competitors. Having rebuilt their balance-sheets over the past decade, the chaebol have invested enough in technology, design and branding to remain far ahead of low-cost competitors in China and elsewhere. What’s more, they artfully avoided Japan’s trap of fetishising expensive, state-of-the-art technology for its own sake.

So the chaebol are certainly due an apology from those, including this newspaper, who thought they would be too unwieldy for modern business. But from South Korea’s point of view, they are a narrow base on which to build a country’s economic future. First, they face competition in new forms for which their hierarchical management structures and complicated, dynastic ownership are ill suited. Apple’s iPhone and the ubiquitous BlackBerry crept up on Samsung Electronics, exposing its shortcoming in smart-phones.

Second, the size and strength of the chaebol risk stifling entrepreneurialism elsewhere. By and large, their local suppliers are the only medium-sized South Korean companies to have thrived in recent years. Some young businesses such as internet search and gaming have done well, but these are in fields where the chaebol cannot yet be bothered to tread. If they ever do, they may smother rather than nurture independent talent.

President Lee Myung-bak still seems to be promoting the chaebol. He has just pardoned Lee Kun-hee, the boss of Samsung, who was convicted of tax evasion in 2008, enabling him to retake the reins of Samsung Electronics. The president has also successfully championed his chaebol chums in a contest to provide nuclear power to Abu Dhabi. And his government wants to relax holding-company laws that would make it easier for the conglomerates to own financial firms.

It is one thing to provide leadership. It is another to choose favourites and pick winners. If President Lee wants to promote anyone, it should be South Korea’s underdogs—the small companies that risk getting squashed by the country’s privileged monsters. The chaebol have proved themselves highly successful capitalists. Let them take care of themselves.

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South Korea's industrial giants

Return of the overlord
Mar 31st 2010 | SEOUL
From The Economist print edition


A tycoon comes back as the saviour of Samsung Electronics, leader of South Korea’s remarkable business success. But where’s the crisis?


South Korea's industrial giants


LEE KUN-HEE is a man of few words. So when the 68-year-old decided to come out of court-induced purgatory this month to retake the helm of Samsung Electronics, now the world’s biggest technology company, it was appropriate that he chose Twitter, a keep-it-brief social-networking site, to spread the news.

Mr Lee’s message was not just for employees of Samsung Electronics, by far the biggest part of his empire, but also those of the other 64 firms within the conglomerate that he controls. It was delivered with the sort of attention-grabbing hyperbole that any tweeter would be proud of: “It’s a real crisis now. First-class global companies are collapsing. No one knows what will become of Samsung. Most of Samsung’s flagship businesses and products will become obsolete within ten years. We must begin anew. We must only look forward.”

It did not quite have the pithiness of Mr Lee’s rhetoric in 1993 when he said Samsung was a second-rate company and that its employees should “change everything except your wife and children.” But his words had the same urgent ring of truth about them.

How can that be? It is a question that could be asked by anyone who has recently turned on a flat-screen television, bought a mobile phone, stored masses of data on a flash memory or watched Chelsea’s footballers in shirts sporting Samsung’s name. Far from being a disaster in the making, Samsung Electronics has become one of the world’s strongest brands, known for sleek design, razor-sharp technology and good value.

Think of anything with a screen, from a few centimetres square on a mobile phone, to a laptop, a wide liquid-crystal display or a giant 3D television, and Samsung Electronics will be one of the top two firms in the world making it—or at least the memory chips inside it (see chart). The company’s global market shares are staggering: more than 40% of the flash memory used in sophisticated electronics like the Apple iPhone, almost one in five of the world’s mobile phones and one in six of its television sets. It even makes screens for Sony’s TVs.



Having invested aggressively in new products in 2008, Samsung Electronics sailed through the global financial crisis, almost doubling its operating profit in 2009. This year analysts expect it to generate record profits of over $10 billion. Sales are forecast to be about $130 billion, which is likely to confirm its lead over America’s Hewlett-Packard as the world’s biggest technology company by revenue. Not to be outdone, other parts of the Samsung group have notched up successes. The construction division recently completed the tallest building in the world in Dubai and Samsung Heavy Industries is flush with shipbuilding orders.

In a way that General Motors can only have dreamed of, what has been good for Samsung has been good for South Korea. The group’s products account for about 20% of the country’s GDP, making it huge even by the standards of an economy top-heavy with big firms. When the won tumbled in 2008, raising fleeting fears of a currency crisis, exporting champions like Samsung, Hyundai and LG quickly took advantage, betting that their customers would be willing to buy newer, better models if the price was right.

South Korea’s conglomerates were also well diversified globally—only one-tenth of the country’s exports go to America. That meant sales lost in America were partly made up for by those gained in fast-growing emerging markets like China. Thanks to generous promises of government stimulus, South Korea, one of the rich world’s most export-dependent countries, pulled off the surprising feat of surviving the worst slump in global trade since the second world war with only a fleeting dip into recession.

For that, South Koreans give much of the credit to their industrial conglomerates, or chaebol as they are known, and the rich, inscrutable families who control them and live like royalty in South Korea. Yet Mr Lee’s comeback causes nervous speculation. If Samsung really does face a crisis, what does that mean for South Korea? If Mr Lee believes he is the only person who can avert disaster, what does that say about the business acumen of his potential successors? And if he can walk back into the corner office without even having board approval, can it really be argued that the country is progressing to Western-style standards of corporate governance? Business people have watched, with a mixture of suppressed glee and dread, former role-models such as Toyota and General Motors struggle with huge financial and technical problems. Could this be the fate that Mr Lee fears for his firm?


Get out of jail free
These are pertinent questions for Korea Inc, the business model that has so recently undergone a remarkable rehabilitation. Just over a decade ago, when the South Korean economy was reeling from its near collapse in the Asian financial crisis of 1997-98, it was the chaebol that were widely blamed by the public, the centre-left government of the time and the IMF.

The extent of the mismanagement was shocking. In the 1960s and 1970s, under the dictatorial regime of Park Chung-hee, the chaebol soaked up cheap government financing and relied on official protection from foreign competition. Loosely, the models were the zaibatsu conglomerates that had helped turned Japan into an imperial—and militaristic—power before the second world war.

The chaebol, some of which were started by war racketeers, had the same vast ambitions, albeit for industrial conquest—and they had public money to back them. Samsung expanded from sugar and wool into electrical goods, chemicals and engineering. Hyundai’s founder, Chung Ju-yung, started building roads and then decided to build the cars to drive on them. But many chaebol overburdened themselves with debt as they tried to move up the technological ladder in the 1980s. As they borrowed lavishly to buy capital equipment, South Korea’s current-account deficit soared. Some thought the chaebol had become so big the government could not let them fail. They were spectacularly wrong.

The conglomerates failed in droves. The collapse of Daewoo in 1999 was followed by the bankruptcy of more than half of the then top 30 conglomerates. Four of the country’s five carmakers (even Samsung had ventured into the market) went bust. South Koreans, many of whom had flocked to hand over their gold jewellery in a patriotic gesture to help pay off the foreign debt, were appalled at the level of government and business collusion that came to light.

Under two consecutive left-of-centre governments, many of the chaebol bosses—some now being run by the children of their founders—were prosecuted. Suspended sentences were handed out to the boss of SK in 2003, the former chairman of Doosan group in 2006, and the owner of Hanwa group in 2007. But this was justice for the rich—quite different from justice for the rest. Chung Mong-koo, chairman of Hyundai Motor (which also owns Kia, the country’s second-biggest carmaker) was convicted of embezzlement in 2006. But his prison term was reduced to community service and a $1 billion donation to charity because of his economic importance to the republic. Then in 2008 Mr Lee was convicted on tax-evasion charges, but also spared prison after paying a fine.

Partly chastened, both business and government have embarked on reform. Balance-sheets have improved, as has corporate governance, increasing the rights of minority shareholders and the responsibilities of company directors. Since then, some—though by no means all—of the cross-shareholdings used to disguise the weakness of subsidiaries and protect them from hostile takeovers have been rooted out and replaced with more transparent holding-company structures.


A friend in the Blue House
The reputations of the chaebol—especially in the eyes of South Koreans—recovered further during the 2008-09 global slump. So much so that when you ask experts in Seoul how their conglomerates fared during the crisis, some ask: what crisis? It was not just Samsung Electronics that sparkled. Hyundai increased market share in America every month last year, as its small, well-equipped cars with long warranties benefited disproportionately from the cash-for-clunkers programme.

For the first time in many years the chaebol have a political wind behind them. Lee Myung-bak, who became president in 2008, is a former chief executive from within the Hyundai extended family of firms. In December he pardoned Mr Lee, freeing the way for his return to Samsung. The same month he championed a successful bid by a chaebol-heavy consortium under the aegis of the Korean Electric Power Company to provide nuclear power to Abu Dhabi, pulling the rug from under industry leaders in France and Japan. This year, his government is pushing to relax holding-company laws that would make it easier for the chaebol to own financial firms. “The business community has not seen a political environment this accommodative in the past decade,” CLSA, a broker, said in a recent report.

Japan looks on aghast as the chaebol catch up with more of its large firms. “Of all their competitors on the global stage, the Japanese fear the South Koreans most,” writes Mark Anderson, author of Strategic News Service, a technology newsletter. Some Japanese industrialists acknowledge this publicly. “Korea is much more full of vitality than Japan,” Osama Suzuki, head of Suzuki Motor, lamented in a recent talk to foreign journalists in Tokyo. “Japan is coasting.”

All of which makes Mr Lee’s strident warning, as the head of South Korea’s most successful company, more puzzling. The charitable view is that it may have been just a rhetorical device to soften up opponents to his rehabilitation—and to the eventual transfer of power to his son, Lee Jae-yong, Samsung Electronics’ chief operating officer. But it may also reflect deeper fears that the days of relying on manufacturing as a growth strategy, for all its technical sophistication, are numbered. The most obvious cause for concern is China. The acquisition on March 28th of Volvo by Geely, a Chinese carmaker, is the latest example of low-cost Chinese producers’ determination to build global brands.

In computer chips, Samsung Electronics is comfortably ahead of China for now. But the skills needed in that business are described by one Samsung expert as like running a “digital sashimi shop”—the trick is to get products so swiftly to market that they do not lose their freshness. There is no inherent reason why Chinese firms cannot eventually catch up. What is more, as Mr Anderson points out, China is more open to imports and foreign direct investment than South Korea, which helps China’s quest for intellectual property.

An even bigger threat comes from America. Late last year Apple finally got permission from South Korea’s telecoms authorities to waive a rule prohibiting the domestic sale of iPhones. Demand for the iPhone has since exploded, leaving Samsung and its domestic rival LG (which together have sold seven out of ten phones in South Korea), looking uncharacteristically leaden. Smart-phones accounted for just 1% of the market, but Apple has been selling some 4,000 iPhones a day, making South Korea one of the gadget’s hottest markets. Even the finance ministry has launched an iPhone application—the Glossary of Current Affairs in the Economy—to unexpected popular appeal.

For Samsung and LG this problem is magnified at the global level, and not just against Apple but also against firms like Google and Research in Motion, maker of the BlackBerry. For all its success in mobile phones, Samsung is an also-ran in the global smart-phone market. The South Korean company has rushed to remedy that with its own smart-phone platform, Bada, and by producing mobile phones that use Google’s low-cost Android operating system. As a result, Samsung hopes to sell more smart-phones in America than any other firm this year.

To win, however, Samsung needs more than sleek hardware. It is also outgunned by the iPhone’s 140,000 applications, which means it needs more creative input into its products. That will mean encouraging a less hierarchical, more inventive, corporate culture. The fluid ecosystem surrounding mobile technology may mean Samsung will need to engage more openly in partnerships with other firms, as it already has with DreamWorks Animation, creator of films such as “Shrek”, to help in the launch of 3D television. But such team efforts are not naturally in the DNA of a company that likes to keep its suppliers in the corporate family.

To their credit, Samsung executives did not appear to be complacent, even before Mr Lee’s call to action. They do not want to abandon what Samsung does best—making cutting-edge hardware—just because China is on the warpath or to chase Apple. They greatly value the Samsung brand, which has been painstakingly built through good design over many years.

But they do speak of change, albeit in an evolutionary way. They intend to offer affordable smart-phones to the masses, not just to the top of the market. To improve content, they are concentrating on hiring software engineers rather than hardware experts. And to help stimulate ideas they have offered flexible hours to their notoriously hard-working employees, as well as hiring more young people and women. Nor have they stopped benchmarking against their competitors.

But there is still the bottom line to worry about. “Samsung Electronics may be the largest technology company in the world by sales, but it’s far from global number one by profit,” Lee Keon-hyok of the Samsung Economic Research Institute acknowledges. Profit margins leave something to be desired. In the quarter ending on December 31st, Samsung Electronics reported operating-profit margins of 9%. Apple’s were 36%. Moreover, the South Korean firm can hardly dispute that its market-share gains—especially against Japanese rivals such as Sony—were helped by a cheap won. But in a country where being number one is almost an obsession, these are elements that are likely to make Samsung strive harder.


No leeway
Arguably the most difficult challenge Samsung Electronics faces is internal, and as in most things at the company that ultimately comes back to the patriarch. As Steve Jobs has proved at Apple, nothing beats having a visionary leader—and Mr Lee is one of those. It was his decision, back in 1993, to concentrate the sprawling empire on certain world-class technologies, like chips, mobile phones and display screens. He is credited with instilling the mantra of first-class product design among his staff.

But the manner of Mr Lee’s return may raise as many problems as it solves. When he stepped down in 1998, the hope was it would usher in a reform in Samsung Electronics’ corporate governance so that investors outside his sphere of influence—about half are foreigners—would have a clearer view of the way the company was run. His son was given different managerial posts, which groomed him for the top job better than many other “chaebol princes”. A murky Strategic Planning Office that sat atop the Samsung family of companies and allocated resources was disbanded. No one doubted that Mr Lee continued to pull strings from behind the scenes. But the first traces of Western-style corporate governance were apparent.

His return, without a board meeting to approve it, appears to have put that process into reverse. Already there is speculation that he will revive the “control tower” system of group-wide oversight. His comeback may make it even less likely that Samsung will embrace a more transparent holding-company structure as, say, LG has.

Most troubling, argues Jang Hasung, dean of the University of Seoul’s Business School, is that the “emperor-management” approach suggests Mr Lee is not confident enough in the company’s numerous other executives around the world—including his son—to lead the company into the future. This problem is true of the chaebol in general; succession issues loom everywhere. What’s more, it appears to ignore the lesson so recently exposed by Toyota that family ownership can be a huge weakness as well as a strength.


“His decision to come back gives the impression that he’s the only one who can fix whatever crisis it is he’s talking about,” Mr Jang says. With so much of South Korea’s future at stake, maybe it is the next generation of leadership that Mr Lee should be tweeting about.