Tuesday 21 September 2010

Re: Words to describe the glory of Apple

Dear Lucy,

Thanks for the insightful article on Apple & Words.

But the fact is "There has hardly ever been a fortune created without a monopoly of some sort, or at least an oligopoly. This is the natural path of industrialization: invention, propagation, adoption, control" - Wired Magazine.

The reason why Microsoft and others of its ilk do not bother, inspite of their shoddy products is because they are monopoly or oligopoly. Why bother. On the other hand Apple is unique because a) Steve Jobs b) it deals in the niche market c) To survive & succeed against the oligopoly like Microsoft, it needs to constantly and creatively innovate.

That is why Apple's achievement is nothing short of a 'black swan' event. We should celebrate while it lasts.

Then you may ask, why is that an exception rather than rule?

Unfortunately, that is because CAPITALISM is all about Monopoly or Oligopoly not Competition or Choice. From Murdoch's Sky to Microsoft's Window, it is Monopoly all the way...Who has the time for Words......when cash register is ringing...

Regards,

Pradeep Kabra

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Sent at 09:00 (GMT+01:00). Current time there: 11:57. ✆
to pradeepkabra@gmail.com
date 23 September 2010 09:00
subject Re: Words to describe the glory of Apple
mailed-by ft.com

Dear Pradeep

Thanks for your wise message. I fear you are quite right.

Lucy Kellaway




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Words to describe the glory of Apple
By Lucy Kellaway
Published: September 19 2010 19:26 | Last updated: September 19 2010 19:26
Like most Brits, I find success in others pretty hard to cope with. When that success is  combined with good looks, I can’t tolerate it at all.

Apple’s continued glory eats away at me like a maggot at my core. I long for it to pick up some bruises. When the iPad came out, I prayed that it would be awful. My prayers were not heard: like all Apple products, it is sleek and gorgeous, and in due course I shall go to one of its wondrous temples of consumption and grumpily buy one.

Now I find that Apple has succeeded in an area even more revolutionary than designing beautiful products that are easy to use. This time, though, I feel no discomfort. Apple has discovered something that other companies have long forgotten, if they ever knew: language can also be beautiful and easy to use. Words can be fun to read. They can look elegant. They can make you laugh.

Earlier this month it published a set of guidelines for apps sold at its App Store. According to the laws that govern this sort of thing, this document should have been doubly unreadable. It was a list of legal requirements and was aimed at techies. Instead, it was funny and clear, and I found myself reading it effortlessly, even though I barely know what an “app” is.

“We have over 250,000 apps in the App Store. We don’t need any more Fart apps. If your app doesn’t do something useful or provide some form of lasting entertainment, it may not be accepted.”

The tone is direct, comic and elegantly threatening.

“We will reject apps for any content or behaviour that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, I’ll know it when I see it. And we think that you will also know it when you cross it.”

Now compare this to the standard stuff on the Microsoft website. The brand new browser, it says, “delivers a richer, faster, and more business-ready Web experience. Architected to run HTML 5, the beta enables developers to utilise standardised mark-up language across multiple browsers”. Well I never. Reading this, I’m bored and restless, irritated and alienated.

Given the towering superiority of the first linguistic style over the second, will it catch on? Will other companies copy Apple’s language just as they have copied its design?

You might think so. You might think there was a clear commercial advantage to be had in writing clearly and stylishly. But you would be wrong. There is no sign that Microsoft has been suffering from its stolid, dodgy way with words. Indeed it is one of the great mysteries of capitalism that there is no invisible hand that joins good language and good profits. If anything, the hand pushes the two apart.

Even in industries that make their money by selling messages there is no appetite for clarity. Just last week a reader sent me the following sentence from the blog of Bob Jeffrey, the head of JWT, in which he describes what his vast and successful advertising agency does: “Global consumers are rapidly re-evaluating and readjusting their value paradigms and purchasing decisions. Our job is to keep our ear to the ground with these consumers, providing relevant real-time insight to our clients that inspires cutting-edge, cost-efficient solutions.”

The Apple version of this would be something like: “Consumers can change so we try to keep up.” This version reads better, but it is not hard to see why Mr Jeffrey didn’t put it that way. “A relevant real-time insight” sounds like something that a befuddled client might pay more money for.

An even better example of the link between high profits and low language was on the appointments pages in the Financial Times 10 days ago. It was an advertisement from “one of the largest and most trusted banking and financial services organisations in the world” which was hoping to hire a “customer journey re-engineering manager”.

This title contains three layers of obfuscation: the ludicrous yet ubiquitous idea that a banking customer is on a journey; the idea that this journey needs re-engineering; the notion that this needs managing. There is only one conclusion to be drawn: surplus profits generate bonuses and bullshit in equal measure.

The only customers who are really on a journey are those of the transport sector. And as I looked at a collection of them chugging along into Moorgate station last week I thought of another reason why Apple’s brave effort to rehabilitate language won’t catch on. Words are finished. Customers on journeys don’t read. They watch videos on their iPads, iPhones and iPods.

lucy.kellaway@ft.com


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Saturday 4 September 2010

10 Things You Need to Know About Sleep

This excellent work by BBC's Kate Silverton is relevant to all of us. I gained immensely from the earlier documentary on losing weight and food in general - http://pkabrathoughts.blogspot.com/2009/05/10-things-you-need-to-know-about-losing.html

Individually they are all effective, combined they form a potent tool to lead a healthy life.

For UK Users it is still available on - http://www.bbc.co.uk/iplayer/episode/b00j08h7/10_Things_You_Need_to_Know_About_Sleep/

You can also get more tips on getting a good night's sleep on the BBC Headroom site:

http://www.bbc.co.uk/headroom/newsandevents/programmes/sleep.shtml

1. Bath Before Bedtime - Internal temperature is key to sleep. A warm bath atleast an hour before sleep helps in raising the internal temperature and then dropping it thereby inducing sleep.

2. Stay In The Bedroom Only To Sleep & Get Up At The Same Time - This discipline helps in maintaining the sleep pattern and helps to beat insomnia.

3. Take A Nap In The Afternoon - A short nap of 30 minutes is great for body between 2-5 PM every-day. But for naps to work, they should be taken at the right time. Obviously 2-5 PM is the best time for nap. 7-12 AM & 6-8 PM is bad time for napping.

4. Manage Snoring - Since snoring has a negative effect on 1/5 relationships and also for the well-being, it is extremely important to manage it properly. It has serious health conditions including High Blood Pressure, Heart Attacks & Strokes in extreme cases. Though the program doesn't give a specific way of beating snoring apart from some off-the-shelf commercial & expensive solutions, I believe regular exercise & Breathing Kriya along with Jala/Sutra Nethi helps in beating it.

5. Maintain Sleep Cycles - Our sleep is made up of 5 stages and a set of 5 stages is called a cycle. In Stage 1 we feel Drowsy. In Stage 2 we fall into a light sleep. In Stage 3 & 4, we are in deep sleep. In Stage 5 we dream with rapid eye movements. A healthy night sleep will have 4-6 complete cycles. Disrupting our sleep cycle can make us lose concentration, mood swings and damage our long-term health. Generally drinking alcohol and coffee before sleep disrupts our sleep cycle. Don't Drink high quantity of Coffee or Alcohol more than 4 hours before bed.

6. Power Of A Daylight - Melatonim levels decides our sleepy state. They can be reduced by Blue Light. So if you start your work early, getting up and switching on Blue Light can make a huge difference to induce the daylight in your system. But when you are sleeping, KEEP THE CURTAINS SHUT.

7. What We Eat - Atleast 4 hours before sleep, try and eat food rich in Carbohydrates. Carbs helps sleep while Proteins perk you up. So for instance a diet full of proteins like fish is good in lunch for your sleep.

8. How To Beat Jet-Lag - It is simple really. Forego your airline food. Eat again at regular meal-time in the new time-zone.

9. Relax - Stress obviously is no good for sleep. The easy way of relaxing apart from my favorite breathing Kriya technique is tensing and relaxing body muscles. Starting from toe to head. Muscle Relaxation Therapy helps to lower the Crotisol level and minimizes stress.

10. Herbal Potions - A very old technique but still effective in this computerized age. Apart for Green Tea and its variations, Valerian and Lavender herbs are excellent to help you relax and sleep.